Once you have won the battle of branding and advertisement and have established the reputation and goodwill for your trademark or brand, it requires a regular and continuous protection from passing off, infringement and registration of other similar mark which are capable of infringing or creating association with your mark. Thus, for protection of a trademark or brand, a sincere and regular vigilance of market, new launches and trademark journals is required. You need to keep update of any infringement of your goodwill along with new launches of products or services and even the trademark journals where the applications of new trademark registrations are advertised.